What Could Go Right? - Introcast Campaign

by jumbro123
Campaign schedule: Aug 1, 2024 (open-ended)

What if instead of being on the brink of disaster, we’re on the cusp of a better world? No one can deny the challenges the world faces, from pandemics to climate change to authoritarianism. But pessimism and despair are too easy a response. Each week, Progress Network Founder Zachary Karabell and Executive Director Emma Varvaloucas convene a diverse panel of experts to discuss the central issues of our era, including sustainability, polarization, work, and the economy, and make the case for a brighter future. They emerge from their conversations with a counterintuitive but informed take: progress is on its way.

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Example Script & Talking Points


Overall Guidelines
- Below is a suggested script but please make the introcast read your own
- Please recommend the aspects of the show that will appeal to your listeners and highlight an episode/guest/topic that your listeners should check out and what you loved about them

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Intro and Personal Recommendation [pick an opening that’s authentic]
- We’d like to recommend a podcast we’ve been listening to called What Could Go Right
- If climate change, global conflicts, and an upcoming election are topics you want to discuss but without feeling like we’re on the brink of disaster, What Could Go Right is a show for you
- Each week, hosts Emma and Zachary sit down with expert guests to discuss the world’s most pressing issues, without resorting to pessimism.
- Instead of the despair that we hear so often, Emma and Zachary look back at how far we’ve come, and look forward to what it will take to achieve an even brighter future
- We also love their new Friday “progress report” segment, where they share each week’s positive news from across the globe

Share a Specific Episode Recommendation
- We particularly enjoyed the recent episode about [topic] with [guest]
- Tune in to hear interviews with guests like writer Coleman Hughes, CNN host Fareed Zakaria [pronounced: fa-reed zuh-kar-ee-uh], economist Allison Schrager and many more

Some recent episodes with topics/guests include:
- A conversation about the Social Media Generation with Jonathan Haidt, a social psychologist and author of "The Anxious Generation."
- A discussion on Progress and Backlash with CNN Host Fareed Zakaria
- A dive into the Impact of Therapy Culture with author Abigail K. Shrier
- A look at the recent Indian elections with Ravi Agrawal, the editor-in-chief of Foreign Policy

Trailer
- I'm going to play a 60 second message from Emma so you can get a feel for her style

[insert trailer mp3]

Call To Action
- We here at [your podcast] have become regular Wednesday and Friday listeners
- So if you’re looking for a weekly dose of optimistic ideas from smart people, check out What Could Go Right wherever you get your podcasts


 
Detailed Terms
  • An Apple Ad Listen is defined as a unique apple listener who listens through the duration of the host-read ad segment. The count of this will be updated on the UP dashboard.
  • The rate quoted is for a host read 60 second pre-roll or mid-roll ad. You can go over 60s but please do not go under this amount of time.
  • Please add the requested show notes copy (as found in the ‘Copy for Show Notes’ section of the campaign page) to your episode show notes.
  • Enter your preferred promo code in ‘Manage Your Profile’. The sponsor will create a bespoke landing page using your designated promo code. You will see results of visits to this page under the ‘Pixel Hits’ column in your dashboard.
  • If an episode cannot be released at the agreed date, we ask that you give us at least 10 days written notice. Similarly if in the unlikely event that the advertiser needs to cancel or change something about the campaign, we will provide at least 10 days written notice.
  • When your episode goes live, you will need to log your sponsorship read in the UP dashboard using the ‘add mention’ function.
  • After your first ad drops, you will see your earnings credit accumulate in your UP dashboard.