Retail management and marketing - for iPad/Mac/PC

by The Open University
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How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool.This material forms part of The Open University course B122 An introduction to retail management and marketing.

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Recent Episodes
  • Store operations
    Jun 10, 2011 – 00:06:23
  • Transcript -- Store operations
    Jun 10, 2011 –
  • Bar code technology
    Jun 10, 2011 – 00:07:17
  • Transcript -- Bar code technology
    Jun 10, 2011 –
  • The impact of marketing
    Jun 10, 2011 – 00:06:19
  • Transcript -- The impact of marketing
    Jun 10, 2011 –
  • The agency and the message
    Jun 10, 2011 – 00:07:38
  • Transcript -- The agency and the message
    Jun 10, 2011 –
  • Online retail marketing
    Jun 10, 2011 – 00:08:03
  • Transcript -- Online retail marketing
    Jun 10, 2011 –
  • Building a brand
    Jun 10, 2011 – 00:08:36
  • Transcript -- Building a brand
    Jun 10, 2011 –
  • PR in retailing
    Jun 10, 2011 – 00:05:46
  • Transcript -- PR in retailing
    Jun 10, 2011 –
  • How supply chains work
    Jun 10, 2011 – 00:07:36
  • Transcript -- How supply chains work
    Jun 10, 2011 –
  • Retail buying in the fashion industry
    Jun 10, 2011 – 00:08:42
  • Transcript -- Retail buying in the fashion industry
    Jun 10, 2011 –
  • Independent retailers
    Jun 10, 2011 – 00:04:55
  • Transcript -- Independent retailers
    Jun 10, 2011 –
  • The Internet debate
    Jun 10, 2011 – 00:10:20
  • Transcript -- The Internet debate
    Jun 10, 2011 –
  • The retail sector in 2020
    Jun 10, 2011 – 00:08:25
  • Transcript -- The retail sector in 2020
    Jun 10, 2011 –
  • The future of retail management
    Jun 10, 2011 – 00:08:17
  • Transcript -- The future of retail management
    Jun 10, 2011 –
Recent Reviews
  • Taurus123
    Made for iTunes U
    This is my first open university podcast and I am highly impressed with the quality. What I liked was that it felt like it was made for iTunes unlike lectures from other schools.
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