Boutique Chat

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Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

Recent Episodes
  • #709: What Retailers Need to Know About Serving the Plus Size Market
    Apr 15, 2025 – 40:35
  • Five Minute Friday: The #1 Way to Attract Customers Who Actually Buy
    Apr 11, 2025 – 05:58
  • #708: What No One Tells You About Opening a Second Store
    Apr 8, 2025 – 32:25
  • Five Minute Friday: Wholesale Buying Isn’t Shopping, It’s Investing
    Apr 4, 2025 – 09:58
  • #707: Retail with Soul: The Business of Crystals, Wellness, and Events
    Apr 1, 2025 – 35:24
  • Five Minute Friday: The Secret to Merchandising Like a Pro
    Mar 28, 2025 – 08:19
  • #706: Mastering the Art of Buying: Trends, Mindset & Selling Success
    Mar 25, 2025 – 39:34
  • Five Minute Friday: The Three Pillars of Exceptional Customer Service
    Mar 21, 2025 – 04:58
  • #705: Serving First, Selling Second: The Secret to Retail Growth
    Mar 18, 2025 – 34:30
  • Five Minute Friday: April Buying Week at Atlanta Market: The Trends & Events You Need to Know
    Mar 14, 2025 – 08:39
  • #704: AI for Entrepreneurs: Boosting Productivity, Creativity, and Brand Authenticity
    Mar 11, 2025 – 48:47
  • Five Minute Friday: The Real Reason You're Drowning in Inventory
    Mar 7, 2025 – 07:54
  • #703: Live from Dallas Market Center: Retail, Relationships & Reinvention
    Mar 4, 2025 – 33:37
  • Five Minute Friday: Retail Design 101: How to Create an Experience That Sells
    Feb 28, 2025 – 09:21
  • #702: Turning Followers into Fans: The Business of Influence with Marc D’Amelio
    Feb 25, 2025 – 37:51
  • Five Minute Friday: How to Motivate & Retain Your Team with Max Retail
    Feb 21, 2025 – 06:03
  • #701: The State of Boutique Retail: What’s Working, What’s Not & What’s Next
    Feb 18, 2025 – 32:22
  • Five Minute Friday: Building a Dream Team: Hiring, Training, and Empowering Staff for Your Boutique
    Jan 31, 2025 – 07:04
  • #644: Money Matters: Financial Basics Every Small Business Owner Should Know
    Jan 28, 2025 – 36:28
  • Five Minute Friday: How to Maximize Your 2025 Boutique Boss Planner
    Jan 24, 2025 – 09:01
  • #643: From Affordable to Unforgettable: The Power of Experience-Based Sales
    Jan 21, 2025 – 31:30
  • Five Minute Friday: The Vision Board Effect: How to Design Your Dream Life
    Jan 17, 2025 – 08:33
  • #642: Six Layers to Retail Success: Build a Business That Lasts
    Jan 14, 2025 – 09:30
  • Five Minute Friday: 10 Resolutions to Revolutionize Your Retail Game in 2025
    Jan 10, 2025 – 08:39
  • #641: Holiday Retail Wrap-Up: What Worked, What Didn’t, and How to Plan for 2025
    Jan 7, 2025 – 10:41
  • Five Minute Friday: Best Year Yet: Retail Success Strategies for 2025
    Jan 3, 2025 – 06:04
  • #640: Boutique State of the Union: Lessons from 2024 and Strategies for 2025
    Dec 31, 2024 – 38:13
  • Five Minute Friday: Turning Emails into 24/7 Sales Machines: 5 Must-Know Strategies for Boutique Owners
    Dec 27, 2024 – 07:54
  • #639: End-of-Year Retail Reset: A Guide to Reflect, Plan, and Thrive
    Dec 24, 2024 – 34:47
  • Five Minute Friday: Stock Photos are Killing Your Brand
    Dec 20, 2024 – 07:06
  • #638: Building Community, Balancing Chaos, and Embracing the Entrepreneurial Journey
    Dec 17, 2024 – 36:28
  • Five Minute Friday: Trademarking Your Business
    Dec 13, 2024 – 08:14
  • #637: Revolutionizing Sales: What Inside Sales Can Do for Your Business
    Dec 10, 2024 – 30:47
  • Five Minute Friday: Reshoot Restyle Repost
    Dec 6, 2024 – 07:24
  • #636: From Burnout to CEO: Building a Business with Purpose and Balance
    Dec 3, 2024 – 37:49
  • Five Minute Friday: Holiday Retail Tip: Promotions vs Sales
    Nov 29, 2024 – 07:03
  • #635: Mastering Storytelling to Build a Memorable Brand
    Nov 26, 2024 – 41:48
  • Five Minute Friday: Pink Friday: Support Small First
    Nov 22, 2024 – 06:25
  • #634: The Impact of Shopping Small First
    Nov 19, 2024 – 11:47
  • Five Minute Friday: Holiday Retail Tip: USPS Shipping Cutoff
    Nov 15, 2024 – 04:33
  • #633: Designing with Purpose: Crafting Products that Spark Joy and Connection
    Nov 12, 2024 – 38:08
  • Five Minute Friday: Holiday Retail Tip: Make It Easy
    Nov 8, 2024 – 04:55
  • #632: Staying In Your Lane: Building a Business Without Debt
    Nov 5, 2024 – 34:19
  • Five Minute Friday: The Power of Your Company Scorecard
    Nov 1, 2024 – 06:21
  • #631: The Power of the Pivot: Navigating Big Shifts in Business
    Oct 29, 2024 – 43:36
  • Five Minute Friday: Negotiating Your Lease: The 3 Essentials Every Retailer Must Know
    Oct 25, 2024 – 09:37
  • #630: From Burnout to Breakthrough: Getting Back to Basics in Retail
    Oct 22, 2024 – 29:34
  • Five Minute Friday: Celebrating 2.5 Million Downloads: A Special Giveaway & Top 10 Episodes
    Oct 18, 2024 – 09:42
  • #629: Beyond the Boutique: The Business of Fashion
    Oct 15, 2024 – 33:55
  • #628: A Heart for Retail: Supporting Stores in Times of Crisis
    Oct 8, 2024 – 28:25
Recent Reviews
  • Salt & Honey Boutique
    Extremely helpful!!
    I love this podcast and listen to just about every episode! The Boutique Hub has been one of the biggest reasons we’ve been able to scale and grow our business. Thank you!!!
  • MarisaSchmitz
    My Personal Boutique Bestie
    I’ve been listening to the boutique chat even before I opened my boutique and it has felt like a personal boutique bestie. Every episode leaves me with takeaways that I can implement in my own business. Plus episodes are short and sweet and it’s an easy listen in the car or when I’m prepping to open the store in the morning.
  • Classy Rascals
    Fuels my fire!
    I love listening to this podcast! So many actionable items and amazing business lessons. When I’m feeling in a slump, this podcast is my go to!
  • Samantha@Whiskey Babe Tx
    Filled with Gold
    I have been a Hub member for a few years and love all the info this podcast shares! It’s real, raw and effective practices that can change any business, especially boutiques! Community is always priority over competition and the The Hub team lives by example!
  • Tilden Co
    Best Boutique Podcast!
    Packed full of goodness!! Everyone in the boutique industry needs to listen to this podcast! I love the Friday chats that just give 1-2 tips that I can immediately implement into my business. And I absolutely love hearing from the guests and how they’ve grown their businesses.
  • Marsh Market
    Must Listen ⭐️⭐️⭐️⭐️⭐️
    I absolutely love learning from Ashley and The Boutique Hub! I’m always learning something new, and I love being part of this amazing community. Thank you for creating such a powerful resource for boutique owners!
  • Faith Pigue
    Best Info for Small Businesses!
    The Boutique Hub is my go to place for learning what’s new in the boutique industry! Love the podcast and their website! Check them out! You won’t regret it!
  • SBB Co
    Life Changer
    These Podcast keep me focused on growing my business and stayin informed with changes.
  • Jewls1244
    Wish I found Sooner!
    This podcast is exactly what I needed for my business! I love the actionable steps and tips I can implement right away! I consider myself a lifelong learner, and I look forward to each new episode!
  • Words & Wellness
    The BEST Boutique Podcast!
    I am so incredibly thankful to have stumbled across The Boutique Chat Podcast. With every episode I feel like I’m gaining advice from a trusted friend. I may have studied merchandising twenty years ago, but I’m new to the boutique world. I love that when I play an episode, I know that I’m going to learn something valuable. This is the first podcast where I’ve taken notes! Thank you Ashley for all you do!
  • Michelle Couts
    One of the best!
    Where do I even start?! What Ashley has done for boutiques and small businesses over the years is incredible! I listen to her podcasts weekly and she is a wealth of knowledge! The resources, stories and information she shares is a huge part of what I get to incorporate into my own business! I am so thankful for her!
  • Vibes Boutique
    So educational for boutique owners
    I love listening to these episodes because I am new to the business and there are so many great ideas and so much information to learn!! I have to listen over over because there is so much to remember and use from these podcasts!! Thank you for all the great podcasts!!!🩷💕🩷
  • Crystal Gen
    So much GOLD! 🤩
    I listen to every episode, there is always a take away or five or ten! I have also been a member of The Boutique Hub for years now and it has helped me so much in running my boutique!
  • The Pretty Peach
    Gamechanger
    I listen to this podcast every week and it has been an absolute game changer for my business! I love all of the insights Ashley provides and her guests always have such great feedback! Literally a podcast I come back to time and time again 🙌🏻
  • Olivia & Jo
    The BEST!
    I’ve gone into the archive and listened to just about every episode there is 😂 This podcast has helped me get my jump start of my online boutique and keeps me excited about learning more!
  • Larkin237
    Great Podcast for Any Boutique Owner
    We are all super busy but the 5 minute Fridays have changed my life! Every boutique owner should at least make time for that each week!
  • MarissaG01
    My Favorite Podcast!
    This podcast has brought so much great information and value to not only myself but my business as well!
  • Sweetdc23
    Invaluable Resources
    I'm so grateful to have a community like The Boutique Hub that truly understands the challenges and joys of running a boutique. It's more than just a podcast; it's a lifeline to creativity, growth, and connection. Thank you for being such an invaluable resource!"
  • Toya 💕
    The best boutique resource!
    I absolutely love Ashely and the Boutique Hub! This podcast is soooo beneficial to the industry and for those thinking about joining. I’ve learned so much about myself and about being a boutique owner. Thank you guys for continuing to share a wealth of information with us! 🩷🫶🏼
  • maliadh
    My favorite part of the week
    Listening to Ashley and all her guests leave me motivated and excited each week! I look forward to every new episode!
  • _kayz12
    If you’re a new (or even seasoned) boutique owner- you NEED this podcast!
    I happened on this podcast when I was first starting my online baby and children’s boutique and I am obsessed. I binge the episodes because there is SO MUCH knowledge and expertise in these episodes. Viewpoints from new owners, seasoned owners, small business and multi-million businesses! There is absolutely something for everyone in here. I also joined the boutique hub because I figured if this is the information they’re giving for FREE, imagine what is inside the paid group… best decision I’ve ever made. Thank you Ashley & Team! I can’t wait to grow together!!
  • Countryside homeschool
    New boutique owner
    I am a new boutique owner and finding the boutique hub and this podcast has been an absolute life saver! I have learned so much through listing to this podcast and have seen the results of going back and implementing the things I learn at my store.
  • Lauren_Harris22
    A must listen!
    Life changing podcasts for buisness owners!
  • ashboymama7
    MY Favorite Podcast
    I love listening to this podcast while on the go. I learn so much from Ashley and the guests. THANK YOU BOUTIQUE HUB!!! I COULDN’T DO Boutique LIFE WITHOUT YOUUU!
  • JelizabethW
    A Must Listen!
    By far my favorite podcast. I have learned so much from listening. It is so simple for me as I listen while packing orders, planning collections, driving, you name it. I have taken so much away in such a short time. My sales have already increased. I can’t wait to keep listening to learn more!
  • Shaun's the bomb
    Boutique Hub Is The Best!
    Honestly we have learned so much from being a member of the boutique hub this past year and getting to listen to the podcast for extra tips and tricks is the cherry on top! They are beyond helpful and insightful when it comes to make my business a success!
  • Shelby Danley
    Best Podcast for Boutiques!
    Listening to Ashley and her guests is like going to Boutique College!! The knowledge and encouragement is unmatched! Thank you Ashley for all that you do to keep boutique owners in the know! Love and appreciate you!💖
  • Nat-2002
    Favorite Podcast!
    Absolutely my favorite boutique podcast! I’ve missed binge listening to it! Ashley has helped me so much as a new boutique owner even before I joined the hub! Love the show and her! It definitely already feels like your having a convo with her.🫶🏻
  • Yvonne Marie Vega
    Easy listening, EVEN better content!
    I started listening about 6 months back, this podcast is so easy to listen to. The information is real and authentic. So happy I have found this resource.
  • Turtle master :)
    Great content!
    I have little time and need lots of help so this podcast is a winner for me!
  • shickuishwa
    Best Podcast for My Boutique
    My business has truly scaled because of the HUB but listening to the podcast every week has been so beneficial. I gain so much knowledge listening to top retail experts share all they know. I’m so happy it’s back for 2024 and I can’t wait for all upcoming episodes.
  • reneeodo
    #1 listening Podcast
    Ashley and her team make it easy for a boutique to muddle through some of the toughest question we all have. These shows give me great insight and ideas.
  • notoriouskeb
    Highly Highly Recommend
    Just wow. I leave every episode with multiple pages of notes and ideas. Please keep doing what you are doing it is so helpful and empowering!
  • Agriggs96
    I 🩵 tBH
    I love the Boutique Hub so much. I green so so much information from this podcast as a boutique owner of 9 yrs. I can never know too much for my company! Thank you for always showing up. KEEP IT UP! ✨🤩
  • Becki Rojas
    Why I love boutique chat
    In 2021, I was trying to start a boutique and didn’t know where to start. The boutique chat gave me not only the confidence, but also the information needed to get started with in the industry. Ashley and the entire Boutique Hub staff is amazingly supportive and provides the best education out there this community and this podcast is what I recommend to every Boutique Owner I meet into those looking to get started. They have saved me thousands of dollars in mistakes by sharing their knowledge in the industry, you cannot put a price tag on the education. Thank you for all you do.
  • kmsbas
    The best!
    I learn something from Ashley in every episode I listen to. I joined the Boutique Hub in May and am doing Bootcamp now and have already learned more from Ashley and Sara than I’ve learned from some groups I’ve been in for 3 or 4 YEARS! I’m so thankful I took this step. Kiersten
  • munfordtn
    Please move to a closet
    Love the podcast but please record it in a closet or somewhere more sound deadening! Great information but the sound quality is unlistenable.
  • Corinne - Angel Road Boutique
    Best Business Podcast!
    I’m not sure where my business would be without the hub and boutique chat podcast - it’s always where I turn to whenever I need new tips, strategies, and inspo to keep growing!
  • OliviaBales8
    So Helpful!!
    This podcast always leaves me re-energized and ready to take the helpful tips and put them to work in my business! So thankful for the Hub!
  • Pam colon
    Obsessed
    Honestly obsessed with this podcast. As a teacher and new online boutique owner, the podcast keeps me going through all of the markets crazy rides. So blessed to have found this podcast when I did ❤️ Pam colon
  • Natbga
    A lifeline for boutique owners
    Ashley and her guests offer a practical conversation around the boutique and retail business. Most weeks she interviews business owners who share advice and stories from behind the counter of the retail world. Owning a small business is not for the faint of heart and this offers the weekly encouragement we need
  • J. Wolverton
    Best Resource for Retail & Wholesale Owners
    This is my ultimate resource for all things to run a retail/wholesale business! I came from Corporate world and made a leap, and I’m so grateful that all the info is here to make it successful!
  • boramme
    Everyone needs Boutique Chat!
    I am about to hit my 1 year mark in my boutique, and Ashley constantly educates, trains, and reassures me in what I’m doing for my business. She has so much knowledge and boutique chat is my FAV!!
  • abahababb
    Favorite Podcast!!
    This is my favorite podcast and I always have it playing while I’m in the car. This is the most relatable content that addresses all the the issues we face in our industry today. Thank You Boutique Hub!!!
  • ladymaesboutique
    Great Podcast
    I try to keep on all episodes and if I miss one - I can’t wait to catch up! Full of great information and inspiration!
  • Fran3245
    The. Best. Information. Evvvva
    I literally block time out every Tuesday to listen to the Boutique Hub’s podcast. Every show is packed with so much information. Ashley is awesome at the guest expert interviews!
  • Stephanie Fletcher
    These podcasts are fabulous…
    Definitely a fan of these podcasts. They give so much useful information and have in-depth knowledge of the boutique/fashion industry. They are a great resource!
  • Hiccups(:
    I Listen weekly!
    I listen to this every Tuesday morning while getting dressed! It give me so much motivation and I always learn a nugget or two and share it with my team!! K Marie Boutique
  • Leopard Dancer
    ⭐️⭐️⭐️⭐️⭐️
    This podcast has helped a lot! I listen to it all the time to help me plan & strategize!🤍
  • laramieclark
    Amazing!
    Ashley & her team have such a heart for the boutique community, and are always there with inspiration and tips on how to grow in this industry!
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