The Sonic Truth

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Recent Episodes
  • Beyond the Mic: Scaling, Monetizing & Future-Proofing Your Podcast with Colin Anderson
    May 29, 2025 – 25:05
  • Decoding Omni-Channel Measurement: Maximizing CTV & Audio Performance with Shanil Chande of Hawk
    May 14, 2025 – 27:15
  • Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic
    Apr 30, 2025 – 20:54
  • What’s Next In Podcasting: Emerging Trends, Tastemakers & Sustainability with Dane Cardiel from Good Tape
    Apr 16, 2025 – 28:57
  • The Future of Music in Branding with Havas Group and The Elements Music
    Apr 2, 2025 – 27:00
  • Why Podcasts are a Winning Strategy for B2B with Brandon Lutz of Miro
    Aug 14, 2024 – 22:37
  • Busting Podcast Measurement Myths with Alyson Sprague and Dan Jeselsohn 
    Apr 7, 2024 – 27:02
  • Riding the Branded Podcast Wave with Annalise Nielsen from Pacific Content
    Feb 7, 2024 – 28:20
  • The ABC’s (and Relevancy) of A.I. in Today’s Audio Advertising Landscape with Steve Keller of Studio Resonate at SiriusXM Media
    Jan 24, 2024 – 28:48
  • Unpacking the Art of Audio with Elizabeth Kasper & Danielle Gutierrez of Made Music Studio
    Jan 10, 2024 – 29:09
  • Streaming Audio, Podcasts, & Sonic Identities – Oh My! With Steve Goldstein of Amplifi Media
    Dec 13, 2023 – 25:34
  • Measuring Success in Audio with Kurt Kaufer of Ad Results Media
    Nov 29, 2023 – 32:57
  • The Truth about Audio Advertising with Scott Porretti from Katz Digital
    Nov 15, 2023 – 37:09
  • Why Everyone Should ‘Heart’ Podcasts with Will Pearson from iHeart Media
    Nov 1, 2023 – 37:09
  • The Ins and Outs of Podcasting with Kelli Hurley of SiriusXM
    Oct 18, 2023 – 27:18
  • Capturing the Ears of Audiences with Jacob Schwartz of MediaHub
    Oct 4, 2023 – 27:00
  • Audio’s Role in Brand Success with Ryan Rose of JoneKiri
    Sep 20, 2023 – 20:14
  • Which Audio Trends are Heating Up this Summer?
    Jun 6, 2023 – 13:24
  • Extra, Extra! Hear All About Audio for Brands with Jimmy Saunders of The New York Times
    May 17, 2023 – 26:38
  • Getting Audio “Right” with Right Side Up
    May 5, 2023 – 32:09
  • Building Winning Audio Ads with Idil Cakim of Audacy
    Apr 18, 2023 – 22:50
  • The Ins-and-Outs of Podcast Production, Distribution & Monetization With Jeff Umbro From the Podglomerate
    Apr 4, 2023 – 20:34
  • Sonic DNA 007: How & why Brands Should have a Sonic DNA with Michele Arnese from AMP Sound Branding
    Mar 21, 2023 – 26:54
  • Building Confidence in Audio with Bob Hunt of Hearts & Science
    Mar 7, 2023 – 22:10
  • The Emergence of Audio as a Powerful Marketing Channel with Tomas Rodrigues from The Trade Desk
    Feb 21, 2023 – 18:09
  • Did You Hear that Sizzle? Talking ASMR & Audio Measurement with Danielle Linden of Sport Clips
    Feb 7, 2023 – 14:19
  • Audio: The Indispensable Marketing Channel with Sam Sweig at Havas Media
    Jan 24, 2023 – 13:48
  • Add Some Bite to your Audio with Hana Golden from Tostitos, Santitas/PepsiCo
    Jan 10, 2023 – 13:34
  • Hot off the Press: Trends from the Lens of Reporting on Audio with Alyssa Meyers of Morning Brew
    Dec 13, 2022 – 17:54
  • Throwing Away the Standard Marketing Playbook with Wonder Media Network
    Nov 29, 2022 – 13:52
  • The Role of Audio In A Modern Marketing Mix with Horizon Media
    Nov 15, 2022 – 18:33
  • Taking Risks, Measuring ROI, And Development of Long-Term Strategy in Audio
    Nov 8, 2022 – 33:32
  • Podcast Listener Insights Series – Part 3
    Jul 28, 2022 – 6:40
  • Podcast Listener Insights Series – Part 2
    Jul 14, 2022 – 7:24
  • Podcast Listener Insights Series – Part 1
    Jun 24, 2022 – 7:51
  • Multicultural Storytelling with ABF Creative
    May 25, 2022 – 13:43
  • Insights from the Creative Frontier of Podcast Advertising
    May 12, 2022 – 16:58
  • A Podcast Per Day Keeps the Dr Away: Podcast Marketing for Pharma
    Apr 28, 2022 – 12:47
  • From the Driver’s Seat: A Revolution in Digital Audio
    Apr 13, 2022 – 11:36
  • The Why and How of Building a Voice App for Your Brand, with Say It Now
    Mar 28, 2022 – 24:03
  • Harnessing the Power of a Host-Read Podcast Ad
    Mar 9, 2022 – 19:03
  • Every brand will have a podcast, just like they had a blog.
    Feb 16, 2022 – 24:42
  • Investing in the Growth of Audio
    Jan 26, 2022 – 26:53
  • The Branded Podcast Advantage
    Dec 22, 2021 – 17:50
  • Measuring the Value of Branded Content
    Dec 8, 2021 – 20:57
  • Making Your Podcast Ads Profitable – with Bryan Barletta
    Nov 24, 2021 – 22:25
  • Measuring the Impact of Podcast Ads on Vaccine Progress – with Katz Digital Audio
    Nov 10, 2021 – 11:00
  • Does your brand sound like it cares? – With Wonder Media Network
    Jun 18, 2021 – 28:32
  • How Big Media Rebrands Top to Bottom – With Audacy
    Jun 10, 2021 – 20:44
  • The Sound of Confidence – with SmileDirectClub
    Apr 7, 2021 – 21:17
Recent Reviews
  • charles reet
    5 stars
    VERY insightful and entertaining podcast!
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