That's What I Call Marketing

Conor Byrne hosts That's What I Call Marketing meeting some of the most incredible marketing minds in our industry, CMO's, founders and marketing leaders from across the globe, this podcast tackles the big issues facing marketers today, as well as providing inspiration by hearing the incredible stories marketing leaders share of their journey to the top.

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The Singles Ep3: Hot Topics in Marketing: Insights on Tesla, Puma & Bonds with Tracksuit
Apr 16, 2025 – 29:19
S4 Ep 9: Rory Gallery : A Special Sort Of Brand Strategy
Apr 8, 2025 – 47:36
The Singles Ep 2. Marketing Hot Topics, Brand Britain, Chocolate & Airlines with Tracksuit.
Apr 2, 2025 – 33:21
S4 Ep8: Why The Best Advertising Should Stir The Pot with Mark Shanley
Mar 25, 2025 – 51:20
The Singles: The Hot Topics in Marketing discussing Poppi, Guinness, Nike, Reddit & more....with Tracksuit
Mar 19, 2025 – 29:14
S4 Ep7: Behind the Swedish Curtain: The Daring Strategies That Have Elevated IKEA in The Competitive Canadian Market with Jonelle Ricketts
Mar 4, 2025 – 48:31
S4 Ep6: Behind the Bottle: The Untold Risks & Triumphs of Glendalough's Global Gamble
Feb 18, 2025 – 53:09
S4 Ep4: CMO Brit Starr On Why Saying NO Was the Best Career Move
Feb 4, 2025 – 49:17
S4 Ep3: Will AI Uproot The Creative Industry In Ways We Never Imagined - A discussion
Jan 28, 2025 – 56:26
S4 Ep2: The Reach Delusion: How Marketers Are Wasting Millions & What You Need To Know
Jan 21, 2025 – 1:03:59
S4 Ep1: Inside Diageo: The Untold Challenges Behind Iconic Brands with Gráinne Wafer
Jan 14, 2025 – 54:32
What The Zuck? Discussing the big changes from Meta with Michael Corcoran
Jan 8, 2025 – 17:11
S3 Ep49: 2024 A Year In Review with Elena Jasper, Marc Binkley & Vassilis Douros
Dec 17, 2024 – 59:32
S3 Ep48: A Red Star Christmas with RedC Research - The Christmas Special
Dec 10, 2024 – 56:20
S3 Ep47: Marketers 2025 Toolkit - with WARC's Imaad Ahmed
Dec 3, 2024 – 49:14
Top of the Marketing Charts - November 2024
Dec 1, 2024 – 24:13
S3 Ep46 Craft & Creativity: Elevating B2B Marketing with Sarah Higgins
Nov 26, 2024 – 49:00
Live Episode: S3 Ep45 The Power of Play in Brand Experience
Nov 19, 2024 – 1:00:30
S3 Ep44: Direct Mail Lessons for Attention Seeking Marketers with Nishma Patel Robb
Nov 12, 2024 – 1:03:12
S3 Ep43: Video LOVES The Radio Star
Nov 5, 2024 – 1:14:16
Will Smith, Nomad & Lip Dub - short
Nov 1, 2024 – 1:56
Top of the Marketing Charts - October 2024
Nov 1, 2024 – 50:03
S3 Ep42: Making Sponsorships Bloom
Oct 29, 2024 – 49:28
S3 Ep41: How Branding Shapes Perception in a Changing World with Mark Kingsley
Oct 22, 2024 – 53:59
S3 Ep40:Unlocking the Power of Culture through Curiosity with Dr. Marcus Collins
Oct 15, 2024 – 59:16
Rocking Marketing - a new TWICM Record
Oct 14, 2024 – 2:11
S3 Ep39: The B2B Power Shift & What Marketers Must Do with Andrew Haussegger
Oct 8, 2024 – 48:05
S3 Ep 38: From Good Old Boots to WOW Boots with Peter Markey, CMO Boots
Oct 1, 2024 – 1:03:29
Top of the Marketing Charts - Sept 2024 (the notebookLM hosts)
Sep 30, 2024 – 10:19
Top of the Marketing Charts - Sept 2024
Sep 30, 2024 – 33:52
S3 EP37: Living Your Brand Promise with CMO Greta Hammel
Sep 24, 2024 – 56:21
S3 EP36: Total Brand Value with Shane McGonigle & Damian Devaney
Sep 17, 2024 – 46:50
S3 Ep35: Advertising. The Weak Force with Prof. Koen Pauwels
Sep 10, 2024 – 58:45
S3 Ep34: The Marketing Scientist with Peter Hammer (the actual marketing scientist!)
Sep 3, 2024 – 49:31
Top of the Marketing Charts - August 2024
Sep 1, 2024 – 29:45
S3 Ep33: The Cannes Sessions with James Hurman and Jimmy Knowles
Aug 27, 2024 – 59:05
S3 Ep32: The Cannes Sessions, with Jon Lombardo & Peter Weinberg of Evidenza
Aug 20, 2024 – 54:32
S3 Ep31: The Cannes Sessions with Gerry D'Angelo (Pt1) followed by Mark Noble & Peter Dobbyn (Pt2)
Aug 13, 2024 – 1:07:53
S3 Ep30 (episode 100): The Cannes Sessions with Mauro Porcini, SVP and Chief Design Officer of PepsiCo
Aug 6, 2024 – 56:14
Top of the Marketing Charts - Jul 2024
Aug 1, 2024 – 45:59
S3 Ep29: Marketing Team of the Year with Kevin Kent of Laya Healthcare
Jul 30, 2024 – 52:08
S3 Ep28: The Cannes Sessions with Karen Nelson Field & Karandeep Kapany
Jul 23, 2024 – 59:45
S3 Ep27: The Cannes Sessions with Mark Ritson
Jul 16, 2024 – 55:53
S3 Ep26: The Cannes Sessions with Chidi Achara, Chief Product Officer, Huge
Jul 9, 2024 – 49:54
S3 EP25: Building A Legacy Series, Part 3: Going for Gold
Jul 2, 2024 – 52:19
Top of the Marketing Charts - June 2024
Jul 1, 2024 – 13:05
S3 EP24: Building a $1Billion Global Brand
Jun 25, 2024 – 51:49
Vol6: The Cannes Sessions - Daily Round Up
Jun 21, 2024 – 15:22
Vol5: The Cannes Sessions - Daily Round Up
Jun 20, 2024 – 38:18
Vol4: The Cannes Sessions - Daily Round Up
Jun 19, 2024 – 27:46

Recent Reviews

P-Sqiggles

I know I am biased but…

That’s what I call marketing - Brilliant! Smart, intelligent conversations with thought leaders, including Conor himself. Witty conversations. Thoughtful insights. Hilarious punchlines. I am not a “marketing person” but each episode has something for me in the nonprofit field. The principles, skills and tools discussed by Conor and his guests are applicable across business disciplines. Get smarter. LISTEN!
ninja steth jelly 7655

Great podcast!

Conor gives away tons of marketing tips