Business of Story

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The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!

Recent Episodes
  • #519: How to Build Deeper Human Connections Online With Robin Nathaniel
    Jun 9, 2025 – 51:02
  • #518: How to Catch Your Stories With Aaron Calafato
    Jun 2, 2025 – 59:58
  • #517: Where to Find The Right Audiences for Your Brand Stories With Rand Fishkin
    May 26, 2025 – 52:40
  • #516: Lincoln But Trump: Storytelling Similarities Between the Righteous and Riotous with Randy Olson
    May 19, 2025 – 58:45
  • #515: How to Build an Unforgettable Brand Using Neuroscience with Rande Vick
    May 12, 2025 – 51:48
  • #514: How to Effectively Position Your B2B Brand With April Dunford
    May 5, 2025 – 01:04:06
  • #513: How to Unlock Brand Alignment to Accelerate Your Business Growth With Brandon Coleman Jr.
    Apr 28, 2025 – 01:00:13
  • #512: How to Use Candor and Kindness for Profound Leadership Storytelling
    Apr 21, 2025 – 53:01
  • #511: How to Avoid Fauxthenticity With Your Brand Story Using the 50% Rule
    Apr 14, 2025 – 54:54
  • #510: How to Use Your Growth Mindset to Craft and Share a Lucrative Brand Story
    Apr 7, 2025 – 01:03:37
  • #509: How to Make Your Brand Story Stand Out With Deliberate Disruption
    Mar 31, 2025 – 52:33
  • #508: How to Apply Mediocrity Repellant to Your Brand Storytelling
    Mar 24, 2025 – 59:23
  • #507: How to Quickly Turn Minutiae into Marketing Momentum For Rapid Growth
    Mar 17, 2025 – 58:05
  • #506: How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand
    Mar 10, 2025 – 59:54
  • #505: How Audacious of a Brand Storyteller are You?
    Mar 3, 2025 – 51:49
  • #504: The Layer Cake Approach to Creating Your Sweet Brand Story
    Feb 24, 2025 – 48:25
  • #503: How to Maintain Brain Health to be Your Best Storytelling Self
    Feb 17, 2025 – 58:49
  • #502: How a Brand Story of “Turning AI Into Actual Intelligence” is Driving Growth
    Feb 10, 2025 – 52:33
  • #501: Fixing the Misery of Board Meetings With Engaging Storytelling
    Feb 3, 2025 – 47:31
  • #500: How to Refine Your Brand Story Strategy in Minutes, not Months, With Sean Schroeder
    Jan 27, 2025 – 48:33
  • #499: How to Create an Enduring Business Based on Your Timeless Brand Story
    Jan 20, 2025 – 55:16
  • #498: Why Your Brand Story Needs a Radical Focus and How to Find It
    Jan 13, 2025 – 51:14
  • #497: How to Land Your Ideal Job by Telling Your Accomplishment Stories
    Jan 6, 2025 – 01:00:36
  • #494: How to Make Culture Change Easy Using Your Stories
    Dec 30, 2024 – 59:21
  • 495: How to Reframe Your Personal Brand Story With the Vital Framework
    Dec 23, 2024 – 56:32
  • 494: Speaking Secrets to Dramatically Increase the Impact of Your Stories
    Dec 16, 2024 – 45:52
  • #493: How to Unlock Customer Insights That Make Your Stories Sell
    Dec 9, 2024 – 56:22
  • #492: How to Leverage the Power of Place-Based Storytelling
    Dec 2, 2024 – 47:50
  • #491: How to Leverage Your Brand Story for a Profitable Business Exit
    Nov 25, 2024 – 48:34
  • #490: How to Quickly Build a Badass Brand to Profit on Your Expertise
    Nov 18, 2024 – 50:29
  • #489: How to Inspire Meaningful, Lasting Change and Build Enduring Buy-in
    Nov 11, 2024 – 55:46
  • #487: How to Discover Your Brand’s Authentic Feminine Archetype
    Nov 4, 2024 – 45:58
  • #487: How to Ask Better Questions and What Happens When You Don’t
    Oct 28, 2024 – 56:32
  • #486: Marshall Goldsmith: How to Live the Earned Life
    Oct 21, 2024 – 40:08
  • How to Build A Positive Company Culture With Your Storytelling
    Oct 14, 2024 – 42:07
  • #484: How to Share Your Brand Story With Those Who Don’t Look Like You
    Oct 7, 2024 – 49:58
  • #483: How to Fix Your Boring Pitches in Boring Niches
    Sep 30, 2024 – 46:45
  • #482: How to Tell Your Purpose-Driven Brand Story
    Sep 23, 2024 – 54:22
  • #481: Five Stories of Major “Aha!” Moments in Vet. Med. That Heal and Inspire
    Sep 16, 2024 – 38:09
  • #480: How to Ignite Business Growth With AI-Driven Personalized Storytelling
    Sep 9, 2024 – 40:10
  • #479: How to Craft Effective Leadership Narratives Using the S.O.A.R. Story Structure
    Sep 2, 2024 – 56:56
  • #478: How a Popular College Football Analyst Became an Emmy-Winning Storyteller
    Aug 26, 2024 – 50:45
  • #477: Learn the C.R.E.A.T.E. Process to Reframe Your Story Into a Powerful Brand
    Aug 19, 2024 – 46:58
  • #476: How to Build Community and Collaboration Through the Stories You Tell
    Aug 12, 2024 – 46:10
  • #475: 3 Ways to Find Your Funny in Your Business Storytelling
    Aug 5, 2024 – 53:06
  • #474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling
    Jul 29, 2024 – 56:29
  • #473: Why Building Trust With Your Storytelling is the Best Medicine
    Jul 22, 2024 – 45:30
  • #472: What’s the Point in Telling Your Story?
    Jul 15, 2024 – 50:04
  • #471: How to Make Your Stories Stronger by Calculating Your “But-to-And” Ratio
    Jul 8, 2024 – 56:05
  • #470: How to Make Your Complex Sales Simple by Exploding the View
    Jul 1, 2024 – 57:16
Recent Reviews
  • Robbin Marx
    A Gem of a Show
    Hands down my favorite new podcast find! Will be binging this all weekend!
  • Woodson21Detroit
    Awesome.
    Park is amazing. So fun and nice and inquisitive and smart. Super valuable information. I recommend listening over and over again. Or, at least once.
  • Laurie Schloff
    speaking your story with Park
    Park is the master- helping thousands of clients to share their stories. I was honored to be his guest and add to the Business of Story toolkit Learn how to get your story across with proven nonverbal and oral image techniques.
  • JoySpencer
    Your go-to Storytelling podcast!
    If you’re looking to level-up your storytelling chops then this is the podcast for you. In addition to his great depth of wisdom on the topic, Park brings exceptional guests from all walks of life to share diverse yet actionable tips on storytelling. You’ll leave better than when you first hit play!
  • SKHardcastle
    Fresh perspective
    I love how Park brings on people with a variety of backgrounds to reveal the different ways story can be creatively expressed! Tuning in always results in new insights.
  • AshleyS0529
    Incredible show
    Park has been there and done that and knows so much about storytelling! What a much needed show for so many
  • ARPSorkin
    Essential listening for business and government leaders
    Park and his guests remind us that effective storytelling is the foundation for all human progress. You can always learn something new from this show on how to communicate better with everyone from clients, colleagues and employees to friends and relatives.
  • ninja steth jelly 7655
    Great guidance from the host!
    And Park also brings on knowledgeable and entertaining guests! Highly recommended
  • NHarhut
    Well worth your time. Informative and entertaining.
    The Business of Story delivers. Park invites the right guests and asks them the right questions, so listeners get what they need. Interesting, informative, and above all — useful. Highly recommend!
  • ConnectWithPablo
    Changed Everything For Me
    Storytelling is the oldest, most powerful method of persuasion, and I’ve studied it intensely, but I struggled to implement my learnings. Therefore, finding the simplicity of the ABT that Park evangelizes in this show, allowed me to FINALLY implement storytelling in all my communications!
  • Doug Money
    Park is Amazing
    Outstanding podcast and an amazing host. Definitely worth listening, as stories are how literally everything in the world is bought and sold. I can't get enough of Park's content and interview style.
  • Btguillen
    Godsend!
    Is it Godsent or Godsend? Either way, I feel blessed for being introduced to Park and his amazing knowledge and wisdom behind story. As a new-ish copywriter, this is golden. I am also diverse in what I offer and believe the ABT will really help to clarify the different things for my target audience (s). Thanks Park!
  • Facqt Media
    Worth listening!
    I love how concise and practical the contents are. Park's and his guests are great at providing strategies that definitely work! I like the authenticity and his honest approach in delivering his content. I've got so much insight into storytelling and it's impact in marketing. Such a good show!
  • Bvphelps
    Versatile applications
    I love listening to this podcast! I’m a full-time Broadcast-Video Production teacher with an event videography side business and I can use the lessons provided to market my program to students as well as my business. I also use the concepts to help teach my students the power of story for their projects and their own lives. Thank you for sharing and keep up the great work!
  • Michelle Gifford
    Stop, drop, and listen!!!
    I listen to a lot of podcasts and I love the Business of Story because it has helped me turn my story into my business super power. 🧡Michelle
  • jbscribe
    The magical voodoo power of story
    Just listened again to your episode with The Storytelling Animal author Jonathan Gottschall, and what a GEM. (Who knew that at pushing 40 he wound up becoming a cage fighter on his quest to “get fired from academia”? HAHAHA! Also I agree it’s hilarious the cage fighting gym was across the way from the English Department.) So many great nuggets in here—stories can smuggle information into our brain, from helpful info to … more nefarious. Sharing your story is incredibly vulnerable but when it hits, OH SO GOOD. And I love that concept of “narrative transportation” being like Never Land where we’re more open, and more open to change. Above all, “if you’re really serious (about telling better stories, don’t read the business books … go read the creative writers, the best storytellers” And: WRITE. THEM. DOWN!!!
  • Shep Hyken
    The Story Tells the Story
    Great job by the host and love the idea of telling stories. Everyone can learn from a story.
  • The Marketing Book Podcast
    What’s Your Story?
    Storytelling is just about the most powerful thing in the world of marketing (and life). But like dealing with dynamite, you kind of need to know what you’re doing for it to have explosive impact. Subscribe and listen to this true gem of a show and get your story on!
  • B. Mohr
    A Must-Listen
    I love this podcast. Park does an amazing job finding interesting guests and goes well beyond the ‘traditional format’ to create an engaging and educational experience. Keep it up, Park!
  • catgirl28
    Awesome, actionable, and INTERESTING
    I love this podcast- the guests are varied, interesting, and full of great tips and ideas. Park has an infectious enthusiasm and a huge brain with a ton of storytelling experience. I've learned a ton from listening- thank you, Park and guests!
  • Leslie Zane
    Storytelling is Key
    Great storytelling is the key to great brand loyalty and business practices. Park Howell's podcast gets it right! 
  • Jason Linett
    Stories sell.
    Park knows stories. More importantly, he knows how to use them as tools of ethical influence to write and speak in more influential ways to define a brand. This podcast is in my top 10 of business programs that give solid, actionable advice. Subscribe to this one.
  • christophtrappe
    Love the structure
    Everyone can tell stories but in a high-pressure business environment it’s easier said than done. Park puts structure around the process and shares that freely with his listeners. Would highly recommend.
  • RoninMarketeer
    Storytelling for Business is a Required Skill - Park Will Teach You
    If you control the narrative you control the world - Park can deliver it to you.
  • AZ biz
    Great small biz podcast!
    I love the amount of tactical, strategic, and inspirational content in this podcast.
  • Ann_Crawford
    What a fun, wonderful, informative podcast!
    Park Howell delivers a fun, wonderful, informative podcast, exploring the importance of storytelling in business as well as in life. Highly recommend.
  • Kendal Leigh
    Story-Telling is an Art
    I love Park Howell's podcast. I am a keynote speaker, devoted to sharing my life message through a story-telling style. So I love what I'm learning through Park's podcast for my own company and speaking platform.
  • katee2019
    Fantastic show!
    Love all the great insights from Park and his guests!
  • AgencyUnderground
    Storytelling about Storytelling
    Telling your story has been a hot topic for the past few years. Which means that it’s often more buzz words and less application. Not the case with Park’s podcast. Each episode is full of great stories - and tips, insights and ideas on how stories drive brands.
  • Get Clients Now
    Progressive PROPAGANDA Ruins Good Content
    I wasn’t listening to your show to get more propaganda from the left. I listened to learn about storytelling. If I wanted to hear a whining elitist I’d turn on CNN.
  • Jude Charles
    A Masterclass on Story
    This podcast is a Masterclass on storytelling from multiple angles. Park Howell goes deep with every guest by having genuine conversations. Plus you get to see storytelling in action through the stories that the guests share. Even if you listened to just 3 episodes, you get a really good understanding of how to strategically use storytelling for your business and your life.
  • DavisLovesPodcasts
    Makes my morning runs go by so quickly
    I've been listening to Park's podcasts the past 2 months from a recommendation of a friend. I load one up before my runs in the morning each week and the time just goes by fast. I recommend Tommy Griffth's talk if you are looking for a place to start. Looking forward to next week's Story Artist as always.
  • JRRavenscroft
    Such an amazing find
    Love listening to this podcast. Park always has such wonderful guests and this has given me a new appreciation for story telling.
  • NSMNat
    Co-Creator of New Software Marketing
    I love listening to Park's podcasts. Since having genuine and real relationships with my clients is extremely important, learning how to tell a story in an effective way helps retain those relationships for my clients. Thank you!
  • Param@Spiria
    Listener and Well Wisher
    I love listening to Park's podcasts. He is not only a great storyteller but his ability to bring out the best stories from his guests is very inspiring. Must listen for anyone out there wanting to Win in their own markets.
  • Seeking Value
    Interesting and Effective
    Park’s podcast is not only interesting (I’ve learned a lot about many interesting people and businesses) but also effective for anyone looking to better connect with clients, potential clients and even colleagues.
  • jdunham
    Park Howell take Story to a New Level
    Thanks to Park Howell for giving us a podcast that is both entertaining and instructive on the business of story. I think his guests are insightful and his background provides richer conversation with each guest.
  • Avid Listener and Fan
    Business Communications Professional
    Always a great podcast to learn from and get applicable tools from each episode. Any business professional should be listening to this podcast.
  • smithpa9
    Love the stories!
    I've both listened to Park's podcast and been a guest on the show. It's a joy on both sides of the microphone.
  • road goat
    Foundational Info To Be A Leadership Superstar
    Storytelling is at the basis of all great leaders.. Park and his guests give you a lot of practical advice.. And, Park’s interview style brings out the best in his guests.. Funny, insightful and full of great strategies..
  • Princ3ss_S
    Amazing Show
    I recently came across this podcast and listened to Parks interview with Dr. Ghina Halabi. Absolutely loved her story which was uplifting in every way. Park brought a great interview and even better conversation.
  • DonBuckPCreacy
    Now we’re talking
    As a professional Corporate Storyteller, I’m often disappointed with what passes for storytelling in business. Not that I’m the the judge of everyone’s story but you don’t have to be a fruit inspector to recognize bad bananas. I met Park Howell at a DigitalSummit and attended his workshop. I was thrilled with his “story savvy” and the other guests were immediately engaged with his presentation. He has chops and I’m excited about hearing all of his podcast. Don “Buck P” Creacy Corporate Storyteller, Toyota (retired)
  • JKarrh
    A leader in business storytelling
    A lot of people are talking about storytelling these days. Park brings a lot of experience and clarity to the discussion. Great podcast.
  • Interview Valet
    Great entertaining podcast
    Park Howell is an interviewer and conversationalist. He find the most interesting people then asks them the questions to draw out the actionable advice I can use. Engaging and actionable, this is was podcasting should be.
  • Karen Briscoe, Author
    Achieve success at a higher level in business and life!
    The power of Story is incredible! Want to achieve a higher level in business and life? Listen into this podcast! Karen Briscoe, author and podcast host ‘5 Minute Success’
  • debbie sipo.
    Great Conversations
    I'm a big Business of Story fan. I've been introduced to a lot of new people in the story world through Park and love the way he manages to turn any interview into an engaging conversation. I listen to a lot of podcasts and Business of Story is still one of my favorites.
  • Christopher Lochhead
    Legendary: The Story IS Your Business!
    Companies, categories and brands live in the world ONLY as stories. It is what people say about us that make us a success or failure. In this fantatsic podcast Park & his guests unpack the vital elements of how a powerful story, a provacative point of view, can capture people's imagination and position you to design and dominate your own category niche. THANKS PARK! Christopher Lochhead, legends & losers podcast
  • Sheila_Carroll
    Consistent, high quality content
    Park's podcast are substantive and exactly what I need. He offers high quality content and the guests never fail to interest me. His "Blueriver" interview (#121) was fascinating. Thank you, Park!
  • J. Barshop
    Awesome show, highly recommend!
    Park and his guests share actionable and inspiring lessons on how to become a better business leader and (more importantly) a better overall person. Highly recommend listening and subscribing to The Business of Story if you want the knowledge AND mindsets to become the very best version of yourself (and reach all of your overall business goals as a result)!
  • The Pitch Queen
    Great podcast!
    Amazing and insightful stories! Park always brings on guests that can tell a great story! So happy to be a part of it and share mine to help others! ~ The Pitch Queen
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